- Dark and minimalist design, to draw the eye to the content.
The site showcases photos (portfolio), videos (homepage and blog), as well as heavy text (blog). The readability is achieved by using grey on black instead of white on black.
- Easy to use for the end-user, but also for the client on the administration. Runs on a WordPress core, with custom post types, custom fields, and custom pages.
- Responsive, retro-compatible, SEO-friendly.